Strategic
Solutions
AI-first branding and digital design, supported by systems that improve research, brand knowledge and delivery
Six Core Services
Studio SOLD is a design studio in Singapore, working AI-first. AI supports the process behind our client work, from traceable research to brand knowledge, review, and delivery. Our team leads strategy, creative direction, and final work.
See how these capabilities come together in our branding and digital design case studies, or start a conversation about your project.
Four systems we are building
Project research assistant
Bring briefs, stakeholder interviews and desk research into one view. AI can group recurring themes, surface unanswered questions and link insights to their sources, helping our team build a stronger strategy from evidence.
Brand knowledge system
Make approved positioning, messaging, guidelines and project decisions searchable in one place. Designers can bring the right brand context into a website, campaign or new identity touchpoint.
Brief-aware review assistant
Check selected deliverables against the approved brief and brand guidance. The system can flag missing requirements or inconsistent language for our designers to assess before presentation or handover.
Production and handover workflows
Turn approved content, asset lists and decisions into organised checklists and handover documents. Automating repeated preparation can make the next steps clearer for clients and their teams.
These are systems we are developing around the creative process. They support our designers and client teams. They do not replace the people creating the brand identity, website or digital experience.
Brand Strategy
Strategic positioning, brand architecture, competitive analysis, and market research that clarify your direction and create a stronger foundation for growth. AI helps keep the underlying research organised and traceable.
Brand Identity
Logo design, visual systems, brand guidelines, and brand expression that help your organisation communicate consistently across every touchpoint. AI-supported knowledge helps apply approved rules consistently.
Creative Direction
Strategic storytelling and visual direction that turn your brand vision into clear, cohesive, and memorable communications. AI helps carry approved references and decisions into the work.
UI/UX Design
User research, journey mapping, wireframing, prototyping, and interface design that make digital experiences clearer and easier to use. AI helps check flows and content against agreed requirements.
Digital Experiences
Bespoke websites, web applications, and digital platforms designed to help your brand communicate, engage, and evolve online. AI helps prepare structured content and handover notes.
Digital Maintenance
Ongoing updates, performance monitoring, and technical support to keep your website and digital presence running smoothly. AI helps organise repeated checks and reporting.
AI-First Systems
The layer that runs across every service: AI for project research, brand knowledge, review and delivery. Some of these systems already run inside the studio; others are still in development.
Our 12-Step Branding Process
Every project begins with a conversation to understand your goals, context, audience, and practical requirements before we recommend the right approach.
Kick Off / Intro Call
Our entire process is built on trust, so before we take on any new project, we kick things off with a quick call.
Proposal
Once we understand what you're looking for, we estimate out a project budget and timeline for you to review.
Contract & Deposit
Once our project gets the green light, we'll sign a contract and collect a deposit. Typically, we ask for 50% of the project fee up front.
Setup Client Portal
Upon receipt of the initial deposit payment, we will set up a Client Hub via Notion or Google Drive.
Discovery / Strategy Call
We kick every project off with a candid, casual get-to-know-you process. Deliverable: Strategy Document.
Direction / Moodboards
Before we launch full-steam into creative work, we put together Moodboards with photos, illustrations, colors, and fonts.
Identity Design
After ONE Moodboard approval, design work begins. An initial brand identity usually takes about four weeks.
Design Presentation
A typical SOLD branding project includes 2 identity directions with brand foundations, positioning, and personality.
Feedback & Revisions
A standard project scope includes two rounds of revisions. Live with it, know thy audience, and involve stakeholders.
Sign Off & Balance
Once we have signoff approvals for all deliverables, we will collect the remaining balance.
Brand Rollout
Once we received the final payment, it's time to share it with the world. Logos, fonts, artwork, style sheets—all yours.
Offboarding Call
An offboarding call is scheduled at the end of the branding project to ensure you have everything you need.
Typical Packages
Branding
S$15,000
Starting Price
Phase A - Brand Strategy
Strategy Document
Timeline: from 1-3 weeks
Phase B - Brand Expression
Mood Board
Timeline: from 1-2 weeks
Phase C - Brand Design
Logo Suite, Stationery, Collateral, Social Assets, Brand Style Guide
Timeline: from 4-5 weeks
Total Timeline: from 6-10 weeks
Web
S$15,000
Starting Price
Phase A - Web UX
User Flow, Journey Map, Sitemap, Wireframe
Timeline: from 1-2 weeks
Phase B - Web UI
Up to 15 content pages, Lo-fidelity Wireframe, Hi-fidelity Prototype
Timeline: from 2-3 weeks
Phase C - Website Development
Tailwind + WordPress CMS, On-site SEO, 1 month maintenance
Timeline: from 4-5 weeks
*Excludes: Hosting, Domain, Copywriting, Photography, Advanced Integration
Total Timeline: from 7-10 weeks
FAQs
A comprehensive branding project typically takes 6-10 weeks from kickoff to final delivery. This includes strategy development (1-3 weeks), moodboards and direction (1-2 weeks), and design execution with revisions (4-5 weeks). Complex projects with extensive brand systems may take longer.
Our brand identity packages include a primary logo and variations, color palette, typography system, brand guidelines document, stationery design (business cards, letterhead), social media assets, and all source files. We tailor each package to your specific needs and can add additional deliverables as required.
Absolutely! We work with clients globally. Our process is designed for remote collaboration—we use video calls, Notion for project management, and Figma for design reviews. We've successfully delivered projects for clients in Japan, Malaysia, Thailand, UK, and the US.
We typically require a 50% deposit upfront to commence work, with the remaining 50% due upon project completion before final files are delivered. For larger projects, we can arrange milestone-based payments. All payments are made via bank transfer.
Our standard project scope includes two rounds of revisions at each major milestone. We find this is usually sufficient when we've done thorough discovery and strategy work upfront. Additional revisions can be accommodated at an hourly rate if needed.
Yes! For web projects, we include 1 month of maintenance support. After that, we offer monthly retainer packages for ongoing updates, content changes, and technical support. For branding clients, we're always available for ad-hoc design requests and brand extension work.