Digital
Curiosity
SOLD is a design studio in Singapore, working AI-first. AI improves our research, brand knowledge, and delivery, while our designers lead the creative work.
Who We Are
At SOLD AI Studio since 2025, we craft digital design and strategy for brands, both large and small. SOLD AI Studio is a Singapore branding and digital design studio specialising in three core focus areas:
We help ambitious businesses in Singapore and beyond develop clearer brands and more effective digital experiences through brand strategy, identity, website design, and UI/UX design.
Strategy
Discovery and Roadmaps for brand & marketing
Digital
Website design, UI/UX, and web applications
Brand
Brand identity and collateral design
"We help brands seek & find purpose and realise digital goals with design + strategy"
AI-first by design
We are designers first. AI-first is how we run projects. AI helps us organise research with sources, keep approved guidance within reach, check deliverables against the brief, and draft clear handovers. We are building these connections step by step. Our designers shape the creative direction, design the final brand and digital experiences, and decide what is ready to deliver.
The Team
Passionate. Open-minded. Collaborative.
Ronnie Chan
Founder & Design Partner
Experience: Worked on strategy, UI/UX, and digital direction projects with brands such as Boston Scientific, UOB, NUS, Singtel, HomeRenoGuru, Nippon Paint and Cordlife Group
Philosophy: "Start with curiosity, and let your process be guided by genuine interest"
Takes long walks in parks around the island
Shiping
Digital Partner
Experience: Worked on projects building digital products, websites, and webapps for brands such as British American Tobacco, BNP Paribas, Nippon Paint, and Selleys
Expertise: Full-stack development, WordPress/CMS integration, UI implementation
Enjoys bingeing on K-dramas & C-dramas
Trusted by Leading Brands
Awards & Features
Hear What Our Clients Say
"We developed a great relationship with Ronnie and his dedication to quality is evident in our collaboration. We especially appreciate his attention to details in bringing the NP Trade brand to life via the many digital touchpoints he setup."
Gerald Chua
General Manager, Nippon Paint
"Ronnie and his team took the time to understand our vision and crafted a brand identity that resonates with our audience. Since the refresh, we have seen boosts in engagement on the website and social media, as well as website traffic."
Steve Ong
Business Director, Quotz
"Working with SOLD on the Moms Up branding and mobile app has been very smooth. From initial consultation to final delivery, their attention to detail, service and quality was highly regarded by the Cordlife brand & project team."
Jamie Woon
Brand Director, Cordlife Group
"We have worked with Ronnie for many years on many projects and he has never let us down. His team is always willing to go the extra mile to ensure our satisfaction, especially our new mobile app, CRM web app and our B2C portal."
Morris Teo
Business Director, HomeRenoGuru
"From start to finish, SOLD were great to work with. The team fully understood our objectives of the digital campaign (which includes redesign of website, email newsletter and SEM) and what I was trying to achieve in this project."
Aileen Chow
General Manager, I.Dental
"Highly recommend Ronnie and SOLD for consistently delivering high quality digital and brand work. Ronnie and his team was responsive, reliable and flexible to meet our needs, especially since our deadlines are often tight and demanding."
Shelly Chan
Marketing Manager, Selleys
"Start with curiosity, and let your process be guided by genuine interest"
"We trade in the currency of meaning—where every pixel is placed with purpose and every line has a reason"
"Great work isn't forced; it is unearthed through the lens of genuine fascination."
— Ronnie Chan, Founder & Design Partner